Your Instructor
Ross Hudgens, founder/CEO of Siege Media, has 10+ years of experience in content marketing and SEO. He grew content marketing/SEO agency Siege Media to the Inc. 5000 list in 2017, 2018 and 2019 and is a frequent speaker in the SEO/content marketing world.
Caroline Gilbert, Director of Content Strategy at Siege Media, has 8+ years of experience in content marketing, SEO and public relations. Today, she assists in strategy to fuel triple digit growth for Siege Media's clients. She also runs the internal training program that siegelearn is based off of.
Vince Nero, Director of Content Marketing at Siege Media, pushes content forward everyday at Siege Media. He can be found uncovering new content formats, streamlining tasks and diving deep with team members to uncover the "why" or "why not" content was successful.
Course Curriculum
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StartMust-Know SEO Terms for Content Marketers
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StartBeginner Keyword Research for Content Marketers
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StartHow to Optimize Without Keyword Stuffing
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StartRanking Factors You Should Know
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StartCan I Rank For This?
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StartHow SERPs Can Inform Your Content
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StartHow to Rank for “How-to” Keywords
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StartHow to Rank for “Ideas” Keywords
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StartHow to Rank for “Quotes” Keywords
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StartHow to Rank for “Best” Keywords
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StartSingle Page SEO Auditing for a Content Marketer
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StartHow to Grow Without Ever Going Viral
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StartSEO Quiz
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StartHow to Use SEO & Content to Increase Traffic
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StartHow to Brainstorm Ideas
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StartHow to Brainstorm Link Driven Content
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StartHow to Brainstorm Search Driven Content
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StartHow to Brainstorm Organic Link Content
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StartUsing Social Proof to Validate Good Ideas
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StartDetermining a Promotable Market for Link-Driven Assets
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StartHow to Choose a Content Format
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StartSEO Driven Article Best Practices
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StartHow to Structure a Blog Post for SEO (10:02)
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StartContent Page Design Best Practices
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StartHow to Write Title Tags
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StartHow to Write World-Class Blog Introductions (15:01)
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StartListicle Creation Best Practices
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StartLong-form Content Best Practices
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StartSurvey Content Best Practices
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StartInfographics for Link Building Best Practices
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StartBest Practices for Interactives
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StartPhotography for Content Marketing
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StartVideo Tips for SEO
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StartContent Marketing Quiz
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StartHow to Leverage Product-Led Digital PR
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StartWhat is Link Building?
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StartWhat Makes Something Linkable?
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StartImproving Digital PR with AIDA
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StartSubject Lines That Get 20%+ Open Rates
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StartMake or Break DPR Details
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Start4 Tried and Tested Prospecting Methods
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StartHow to Vet a Prospect in Seconds
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StartHow to Find an Email When it Gets Hard
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Start4 Advanced Prospecting Techniques
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StartHow to Get the Huffington Post, Fast Company and More to Cover You
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StartHow to Get Influencers and Bloggers to Cover You
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StartHow to Conduct Broken Link Building (BLB)
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StartCommon Scenarios and Follow Ups
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StartHow to Track and Report On Links
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StartLearning from Failed Digital PR
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StartDigital PR Quiz